Co-founder of Blue Hat Teambuilding, Ben Parkinson was recently interviewed by the editor of Conference News about a novel way to turn any event into a give-back event.
Ben Parkinson has been helping companies deliver their corporate messages through innovative experiences for over 20 years. As a co-founder of Blue Hat Teambuilding, his company has provided more than one million people in 50 countries with some manner of team building experience.
In 2019, Parkinson and his Blue Hat team partnered with Confex North, with the idea of combining a team building activity with networking, which would in turn generate good deeds for people in need around the world. So successful was the event that the partnership will resume at International Confex, which takes place in February 2020.
“While analysing our clients wants and needs, we were aware of a continuing increase on companies wishing to run fun and engaging activities for their teams that had a give-back theme. With our total focus on innovating within the team building space, we introduced a methodology that enabled any event to become a give-back event. Why did we do this? The traditional Ground Force or gift box packing style events are often not a practical solution for many groups. Plus, having many unique team building events already in our portfolio that are engaging, highly interactive and flexible, it seemed a shame for clients not to utilise them when a give-back theme was requested.”
Parkinson adds that the answer came with a unique ‘give-back portal’ that enabled him to swap ‘points for IMPACTS’. He says: “We introduced this to the UK team building industry. An IMPACT is a positive deed for someone in need, somewhere around the world. There are hundreds to choose from. The focus is on how the IMPACT enables the individual to benefit, rather than the monetary value of the impact itself. Since its introduction, our clients have generated over 1.4m IMPACTS – a significant achievement.”
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Ben Parkinson has been helping companies deliver their corporate messages through unique and innovative experiences for over 20 years. As co-founder of Blue Hat Teambuilding, his company has been recognised over 40 times by the main industry awards bodies, with 1 million people in over 50 countries having experienced a Blue Hat team event, giving an average rating of over 97%.
Interested in any of the above topics? You can reach Ben on 01992 554 567 – he’ll be delighted to offer advice and recommendations to help you get the most out of your next event.